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Four ways to use e-mail in your business

Four ways to use e-mail in your business

Company news, quick quotes and personalised messages are just a few of the terrific ways you can put your e-mail send button to work.

E-mail is a great vehicle, a workhorse if you will, that carries your message – rather than the phone, newspaper, mail, radio, TV or magazines. By tapping into its power you can help develop new business, improve customer service and market the smart way.

1. E-mail as your carrier pigeon
E-mail is great for customers as they have immediate gratification. And it’s great for you because it helps to bring down your overheads. Remember anything e-mailed saves on your costs of handling, printing, administration, postage, stationery. Here are some ideas for you to brainstorm for use in your business:

Things you can e-mail:
Product lists
Price lists
Coupons, offers
Claims & application forms
Standard agreements
Business documents
Financial statements
Course descriptions

2. Send cards
You can do great colourful "cards" of any kind, creating them in FrontPage, Publisher or even as Outlook stationery. How many people really take the time to click through to those cards sent via a centralised card website? Create and send your own to their in-box:
Happy holidays.
Happy birthday.
Happy anniversary of being a client with us.

3. What about congratulations!
By setting your font to red, and 36 points, you can make congratulations really stand out in an Outlook e-mail. (Be sure you have your mail format going out as Rich Text or HTML — it's under Tools >Mail Format.)
You’re insured.
The house is yours.
The mortgage has been approved.
The job is yours.
You’ve passed your exams.

4. Don't forget updates
What is new in your business? Do you have new staff? A new service or product? Have you won an award? How do you normally keep your customers and prospects abreast of what’s new in your business? Here’s some news ideas:
New sponsorships taken.
New individual hired.
New course/program.
Event or conference happenings.
Industry sector changes.
Confirming your attendance.
Product launches and announcements.
New Web pages on your site.
New pricing structure.

NB: Remember, if you’re collecting customer information you must comply with all national privacy and spam laws and obligations and make sure that any collection of customer information is permission based. That is, the customer has said yes or asked to receive your communications.

From Annie